Archive | May, 2011

Hurray Hurray it’s Pattern Day!

29 May

American Felt and Craft Pattern, Strawberry Festival

I LOVE pattern day! It’s like sending your baby off into the world but like your genius baby, like the best parts of you…who you wouldn’t really miss cause you were so proud of them….but you push them out into the world and wait to see how they are received…errr ok scrap the metaphor I think you catch my drift. Plus it marks the time I move from strawberries to….well you just wait and see, this next one is a doozy and something I have been asked to make a time or two!

Felt food Jelly Roll

Anyway on to the new graduate, Macomb County Strawberry Festival, I think in terms of graphic design it’s one of the most beautiful patterns I have made. And I think the pieces themselves are very special. When I was sketching them out, in my head I saw it as a summer celebration and decided it should be more of a fair or festival.

In Arizona we have a little town actually named Strawberry but I couldn’t make that one work. So I decided it should be a county festival  but which county? I did what all the greats do when stuck for an idea and googled fictional counties. I saw that To Kill a Mockingbird was set in the fictional maycomb county and figured that was just as good a name as any and made a quick note of it.

Felt Strawberry Shortcake pattern

Dozens of prototypes and pictures later I came back to my notes and assumed I had just written it down phenetically and re-wrote it Macomb which it turns out does have a strawberry festival and just happens to be the county where Sheila (business partner extrodinare) was married. So let this serve as our little shout out to Macomb county Michigain here’s hoping our berries are as beautiful as yours! At any rate here’s the pattern and I hope it inspires you.

~Andie

Strawberry Charlotte felt food tutorial

And the winner is!

26 May

#3 by a landslide! And our contest winner is Pam Schremp Proctor! Thanks so much for all your input on this pattern!  Those of you who know me know I tend overwork a pattern and end up with a million versions before settling on a piece so I am sure we will be doing this all again soon. Meanwhile you can get our  pattern May 29th on our website www.americanfeltandcraft.com or our Etsy store. We will also be releasing a mini pattern with all four shortcake styles soon…Oh and stay tuned cause the next pattern is a doozy, any guesses?

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